A letter from the founders to prospective investors
This letter was filed with the SEC on Tuesday March 14th, 2017 as part of the Legion M offering statement. To review the circular, please click here and you will be redirected to the appropriate section of the SEC's website.
Thank you for considering an investment in Legion M! We couldn’t be more excited about the opportunity in front of us, and are thrilled that you are considering joining us. Before you get into the offering circular, there are a couple things we want to mention.
Legion M is not a conventional company. We don’t intend to become one.
Most of this offering circular describes Legion M in conventional business terms. In fact, the whole purpose of this document is to provide a convention for you to evaluate our company and make an informed investment decision. But there are elements of Legion M that defy convention, and we want to take a moment to explain them in our own words.
Risk vs. Reward
Before you invest, it’s important to understand that Legion M is a very early stage company. In fact, thanks to the JOBS Act you now have the opportunity to invest earlier than has ever been possible, at a stage traditionally reserved for angel investors and venture capitalists.
If you want to get in early, you need to understand the risks. As an early stage company, we don’t yet have established customers or revenue streams, and we have very little operating history for you to review. Startups are an inherently risky investment--statistically speaking, most of them fail.
But those that succeed often go on to change the world. Every great company — from Walt Disney Pictures to Apple Computer — started with entrepreneurs and investors who had the courage to defy the odds and try something no one else had done before.
We believe Legion M is one of those companies. We’ve beaten the odds before (1), and believe we can do it again. As a rule, you should never invest more than you can bear to lose in a startup company. But if you’ve got a little extra and want to swing for the fences, we’d love for you to join us. We’re betting our money, reputations, and careers that we can make this company a success.
One Million Fans
Legion M is, to our knowledge, the first company built from the ground up to be owned by fans. We’re building it that way because we believe a media company owned by fans has a fundamental competitive advantage over those owned by Wall Street or corporate conglomerates. In fact, our logo (the M with a bar over it, which is the Roman numeral for one million) represents our long-term goal of having one million shareholders join our company. We believe that by uniting one million fans, we can change the world for good.
That’s because fans hold all the power in the entertainment industry. After all, we’re the ones that buy the tickets, pay the monthly subscriptions, and decide what to watch. As individuals, we are simply consumers. But when we stand together, we have the power to revolutionize the way content is made.
Most companies view investors simply as a source of capital. For Legion M, our investors are the foundation of our business. We are a community as much as we are a corporation.
As a management team, our job is to create value for this community. While conventional companies define shareholder value solely by dollars and cents, our definition goes one step farther:
Legion M’s primary goal is to run a responsible business that earns money and increases our share price. People are investing hard-earned dollars, and our job is to give them a return. Financial success is the key to the long-term viability of our company--the more successful we are, the more great things we can do.
While financial success is the primary goal for Legion M, we believe there is more to life than money. In addition to financial return, we strive to give our investors an EMOTIONAL return for owning a piece of our company. We work hard to cultivate a vibrant community for our shareholders, look for interesting ways to take them behind the scenes with our projects, and strive to create new and exciting opportunities to be a part of the entertainment industry.
Putting an M-shaped Dent in the Universe
We are shooting for the stars with Legion M. What we’re doing has never been done before. We know it won’t be easy, but things worth doing rarely are. While we can’t guarantee the company will be successful (nobody can promise that), we can guarantee that we’ll do everything in our power to make this the best investment you’ve ever made.
So THANK YOU again for considering our company. Please review the information in this circular. If you like what you see, we’d be honored for you to join our cause. If you don’t, that’s fine too. And If you’re not sure, please join the Legion as a free member (2), so you can see for yourself what we’re all about.
Onward and Upward,
Paul Scanlan and Jeff Annison
Cofounders, Legion M
(1) In 1999 we (along with one other cofounder) started a company called MobiTV, which we grew to over 300 employees, won an Emmy award for innovation, and became a worldwide leader in delivering TV outside of the living room.
(2) You can join Legion M as a free member at www.thelegionm.com/join-legion-m. As a free member, you don’t have a financial stake in the company’s success, but you do get access to our community and many of the same benefits that are available to shareholders. It’s a great way to see for yourself what Legion M is all about.